[ project year: 2017 ]

Nané is a brand of Armenian herbal teas established in 2017. They carefully hand-pick leafs and flowers of high quality herbs and we decided to create a brand which highlights all the care that is given to their teas and is given through their teas.

Nané was the goddess of motherhood and wisdom in ancient Armenia. Nowadays it’s still a synonymous for “mother” and “grandmother”. Similarly, Nané herbal teas are made with motherly care, following the traditional methods of harvesting and procession. 

The brand uses ornaments of medieval Armenian miniatures but with its own minimalistic style. The brand style is both traditional and yet still modern. The colors white and green are to emphasize the clean and eco-friendly attitude to the production.

The packaging design makes possible to use less paper than ordinary boxes, minimizing the production waste.

For the promotion of Nané Herbal tea we created a different packaging with its own style and a little bit luxury printing materials.